How to Develop a Kickass Product - Connecting Businesses to WhatsApp

Keynote
Time
10/23/19, 3:00 PM - 4:00 PM (CEST)
Location
Wayra Open Innovation Hub, Kaufingerstraße 15, 80331 München

How to develop a product while the market is still forming - a developers view

Have you reached your product-market fit yet? If you have, awesome! If you’re not there yet, come and find out what the tyntec team learned on the way to transforming their legacy platform into an open communications platform as a service (CPaaS).

Developing a product is a journey – even when you don’t have a clear path to the destination. In this presentation, tyntec’s Senior Developer Peter Daum shares his first-hand experiences and lessons learned during a 3-year-long sprint to transform the company’s telephony-based communications platform into an open cloud service – optimized for today’s developers with no telco skills. Unlike established markets, CPaaS is still relatively new and the market is expanding rapidly with a growing number of new users who are integrating communication APIs for the first time. Peter will discuss how tynte’c agile team coped with a lack of pre-defined user needs and requirements – and what you can take away from their experiences.

In addition, Peter will also take you behind the scenes of developing APIs for messaging (chat API) and authentication (2FA API). With growing demands for personalized communications and security features, more products and brands are using various communication channels and features to power their user journey – perfect for innovators who see tech as a differentiator.

Marketing & MarTech Product & UX/UI
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